At Absolute Colour, we have been talking a lot about innovative solutions for print campaigns. In our experience, the possibilities are only limited by a client’s imagination. Here are some great examples of what you can do with print to create impactful and memorable campaigns.
Raising Awareness with Print Campaigns
OPSM’s ‘Penny the Pirate’ Campaign
To raise awareness of children’s eye health and improve the vision of children across Australia, OPSM released the ‘Penny the Pirate’ campaign. This innovative print campaign featured a free children’s book supported by an app, which integrated eye screenings into the story. This clever use of print and digital integration made the campaign both educational and engaging for children and their parents.
Unique and Engaging Print Campaigns
Bulk Cat Litter Warehouse’s Catnip-Infused Flyers
A Canadian ad agency produced a door drop designed to appeal to cats. Yes, that is right, the cat of the house. The direct mail piece promoting Bulk Cat Litter Warehouse was covered in concentrated catnip, so that the cat of the house would start fondling the flier as soon as it came through the door. This quirky and unique approach ensured that the flyer caught the attention of both cats and their owners.
Wonderbra’s Magazine Centrefold
Wonderbra launched a magazine centrefold with a toggle to pull the pages closer, giving the woman’s breasts a ‘lift’ as the pages were pulled together. The campaign was released throughout several magazines and supported by outdoor media billboards across the United Kingdom. This creative use of print added an interactive element that reinforced the brand’s message.
Innovative Technology in Print Campaigns
Japanese Newspaper’s Augmented Reality App
A Japanese newspaper developed an augmented reality app that changes articles for adults into features for children. The child-friendly version features simplified language and cartoon animation on all articles, from politics to social problems. This innovative use of technology in print allowed the newspaper to reach a broader audience and cater to younger readers.
Kit Kat’s Wi-Fi Free Zones
Kit Kat launched Wi-Fi free zones in Amsterdam to help people ‘have a break’ from updates, emails, and other digital noise. The zones block internet access within a five-metre radius and encourage people to enjoy a good magazine or book instead. This clever print campaign promoted relaxation and a digital detox.
Microsoft’s Wi-Fi Enabled Print Ad
Microsoft placed a Wi-Fi enabled print advertisement in a special edition of Forbes to promote its Office 365 software, providing free internet to those who kept the magazine with them. Once activated, the router embedded within the pages provided users with 15 days of free internet, which could be used by up to five devices simultaneously. This innovative use of print and technology highlighted the benefits of Microsoft’s product in a practical way.
Sensory Print Campaigns
Johnson & Johnson’s Scented Print Ad
Johnson & Johnson produced a print advertisement infused with the scent of baby powder. Designed to appeal to mothers, the full-page ad was taken out in a number of Indian newspapers, including The Times of India. This sensory approach to print campaigns created a strong emotional connection with the target audience.
These examples demonstrate the versatility and creativity possible with print campaigns. At Absolute Colour, we are committed to helping our clients create innovative and effective print campaigns that stand out and leave a lasting impression. Whether you are looking to integrate technology, appeal to the senses, or create unique and engaging content, our team is here to bring your vision to life. Contact us today to discuss how we can help you with your next print campaign.
