Author Archives: Yvonne Parkinson

Why catalogues drive sales?

short run colour catalogue printing

The Effectiveness of High-End Colour Catalogue Printing in a Digital World In an era where digital technology seems to rule the marketing landscape, high-end catalogues’ enduring power and appeal are often underestimated. As a curator of all things print, including on-demand colour catalogue printing and quick catalogue printing, I am continuously amazed at how print […]

Innovative Professional Printing in Australia Is Key To Driving Marketing Messages

White spot UV with coloured image of elephant

Australian Professional Printing Effects Inks that change colour in sunlight? Igniting Innovation in Marketing Imagine having to bake your ‘bakeware’ brochure before you can read it. Or what about a poster capable of delivering two messages to two different demographic audiences – one for adults and one for children? Still not impressed? Then how about […]

How Quality Yearbook Printing Can Make your School or Uni Memories Last Forever

School Yearbook Printing Services Sydney, Near Me for Baulkham Hills North Public School

School Yearbook Printing Services – Eternalise each year’s memories and achievements with beautiful designs How often do we save our treasured photos on hard drives or in the cloud never to be seen again? Yearbook printing is a thoughtful and beautiful way to eternalise the year’s memories and achievements. School sports carnivals Literature awards Eisteddfods […]

Printed catalgoues – still in

Print marketing  – have you seen IKEA’s bookbook ad? Last year the furniture giant (who also happen to use direct mail for promotions), produced a video promoting their own new print catalogue. Not ones to waste an opportunity, they also take a playful swipe at the way high tecchies promote their products. We think you might […]

How Brand Culture Books Boost Your ROI

Brand Culture Books

Woo Hoo! As we move towards the wonderful holiday season many of us are already diving deep into 2016 plans. If your brand is working hard to develop content, engagement and turn your fans into brand evangelists than you must consider an Absolute Colour brand culture book. The Nuts N Bolts We work with you […]

Introducing the purpose orientated worker

This week’s Mindful Monday is a little different. We talk about Work and Purpose. It’s a post inspired by U.S based Imperative who recently released their 2015 Workforce Purpose Index. It makes for a fascinating read and although the study is U.S centric there are some insights that are very relevant for the Australian workforce. According […]

What is High End Printing?

This blog post is unashamedly about what we do here at Absolute Colour. Too often I hear from people that yes, they know all about printing…. But like all industries printing has been dramatically disrupted. New technologies abound. Keeping abreast of printing innovation takes time and we at Absolute Colour are totally committed to ensuring […]

Absolute Colour Launches Merry Mindful Christmas Colouring Gifts

Life can get pretty crazy during the festive season so this year we wanted to help our customers to send a special message to their staff, suppliers, customers and more. Instead of the traditional Christmas client gift or card, Absolute Colour offers an innovative Christmas Gift, known as the Merry Mindful Christmas Colouring Gift. The gifts include: 6 […]

Five Ways to Wellbeing

Happy Monday everyone. For today’s Monday motivation I thought we would look at wellbeing. Here are five fundamental components of well-being that have been documented by the New Economic Forum Connect to people around you – be present. Being active – go for a walk, play a game. Take notice – be curious about what […]

Print: Think Outside of The Square For Innovative Print Campaigns

We have been talking a lot about innovative solutions for print campaigns. In our experience at Absolute Colour, they are only limited by a client’s imagination. Here are some great examples of what you can do with print: OPSM, to raise awareness of children’s eye health and improve the visison of children across Australia, released […]