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Absolute Colour At Fearless She Business

We were thrilled this year to be one of the sponsors of She Business’ signature event Fearless, a wonderful, end of year rousing of nurturing women and inspiration. Absolute Colour Printing provided all the print collateral and the wonderful fearless diary. We heard from inspiring speakers such as Lucy Perry, Karen James and Matina Jewell.


suzi-jacobs-ceo-fearless-woman-businessAfterwards we sat down with founder, Suzy Jacobs to find out what motivates her to be outstanding. Grab a coffee and enjoy the read.

Q: What drove you to create She Business

Suzy A: An absolute commitment to transform my life and the life of other women in Australia. To ensure women were making choices about their financial future with the knowledge from experts and support of a community.

Q:Where is She Business headed in 2016 and beyond

Suzy A: Very exciting times ahead as we create a place for businesswomen and entrepreneurs to access Australia’s top mentors, coaches and consultants on a regular basis at an affordable price.  We’ll have 30 locations across the eastern seaboard by December 2016.

Q: What positive values do you believe women bring to the workforce

Suzy A: I think we bring the same ones as our male counterparts however ours are perhaps slanted more towards vulnerability, honesty, purpose and a social conscience, caring for our community.

Q: In a grab, what is Fearless

Suzy A: The most energized, heart-felt extraordinary celebration of the year gone by and a place to be inspired and motivated to create the life of your dreams for the following year.  Awesome networking, fabulous frocks, sensational people.

Q: Secret question – what movitates you to work with purpose and be outstanding

Suzy A: The chance to transform my experience of life.  To live authentically, congruently and to show up every day 100% ME.

Q: What is the culture of She Business

Suzy A: Open, honest and personal. That’s She Business.

We’re known for our Brave conversations – when we have open, honest and real conversations with people we give them the greatest gift to move forward in life with choice and freedom.


Brand Culture Books

How Brand Culture Books Boost Your ROI

Woo Hoo! As we move towards the wonderful holiday season many of us are already diving deep into 2016 plans.

If your brand is working hard to develop content, engagement and turn your fans into brand evangelists than you must consider an Absolute Colour brand culture book.

The Nuts N Bolts

We work with you to tailor the culture book specifically to your brand, vision and values. Talk to us about when you need it, how many and we do the rest.

We Customise for your brand.

We gather testimonials in their own words from employees, customers and stakeholders and package into a beautiful living story of your brand

It is beautifully bound and we help you design a personal note from the CEO that makes it such a special way to kickoff a new year with new targets, new focus and a positive commitment to working with your stakeholders as partners.

We also package your print content so that you can  re-purposed for your own digital media channels to extend the reach.

We recommend that your culture book is aligned to your vision, company values and brand story in action including any supporting sponsorships or community programs.

Introducing the purpose orientated worker

This week’s Mindful Monday is a little different. We talk about Work and Purpose. It’s a post inspired by U.S based Imperative who recently released their 2015 Workforce Purpose Index. It makes for a fascinating read and although the study is U.S centric there are some insights that are very relevant for the Australian workforce.

According to the study workers with a purpose orientation are the most valuable and highest potential segment of the workforce regardless of industry or role. These Purpose orientated workers not only seek out purpose in their work, they create it and, as a result, out perform the rest of the workforce.  They work and thrive in every industry and role from accountants at professional service firms to the farmers growing our food to the designers at creative agencies.  According to Imperative, purpose driven workers are the foundation for successful organisations, a thriving economy, and a healthy society overall. On every measure, purpose orientated workers have better outcomes than their peers: 20% longer expected tenure, 50% more likely in leadership positions, 47% more likely to be promoters of their employers and 64% higher levels of fulfilment in their work.

To understand the significance of these figures let’s look at what work orientation is. According to Imperative it is a psychological pre-disposition to the role of work in life. It is a stable mindset throughout one’s career that transcends a specific job or employer. Some people see work in their lives as solely a source of income or status. Others are orientated to see work as primarily about purpose – personal fulfilment and helping other people.

As I have been re-imagining the purpose of Absolute Colour moving forward, I’ve focused on making our team and clients ‘be outstanding’. It’s an expression that we ‘walk the talk’. It’s really all about purpose. Yes, we produce wonderful print collateral in innovative and creative ways. But it is the pleasure I get in working with clients to deliver results that amaze and the joy that our regular roundtable meetups brings and that inspires me on many levels. It is about working in Colour. It is about encouraging people to be the best they can be. We all have a tremendous opportunity before us to define the success of our workforce by more than low unemployment rates, salaries and engagement. It is about people, the number of members of our community who are purpose orientated. We should be empowering our teams to tailor their work to build strong relationships, make a meaningful impact, and grow perosnally and professionally. I’d love to hear your thoughts?

Print: Think Outside of The Square For Innovative Print Campaigns

We have been talking a lot about innovative solutions for print campaigns. In our experience at Absolute Colour, they are only limited by a client’s imagination.

Here are some great examples of what you can do with print:

  1. OPSM, to raise awareness of children’s eye health and improve the visison of children across Australia, released their ‘OPSM ‘Penny the Pirate’ campaign. A free children’s book, supported with an app, which integrated eye screenings into the story.
  2. A Canadian ad agency has produced a door drop designed to appeal to cats. Yes, that is right, the cat of the house. The direct mail piece promoting Bulk Cat Litter Warehouse was covered in concentrated catnip, so that the cat of the house would start fondling the flier as soon as it came through the door.
  3. Wonderbra launched a magazine centrefold cleavage with a toggle to pull the pages closer giving the woman’s breats a ‘lift’ as the pages are pulled together. The campaign was released throughout several magazines and supported by outdoor media billboards across the United Kingdom.
  4. A Japanese newspaper has developed an augmented reality app that changes articles for adults into features for children. The child friendly version features simplified language and cartoon animation on all articles, from politics to social problems.
  5. Kit Kat launched Wi-Fi free zones in Amsterdam to help people ‘have a break’ from updates, emails and other digital noise. The zones block internet access within a five metre radius and encourage people to enjoy a good magazine or book instead.
  6. Microsoft placed a Wi-Fi enabled print advertisement in a special edition of Forbes to promote its Office 365 software, providing free internet to those who kept the magazine with them. Once activated, the router embedded within the pages provided users with 15 days of free internet, which could be used by up to five devices simultaneously.
  7. Johnson & Johnson have produced a print advertisement infused with the scent of baby powder. Designed to appeal to mothers, the full page ad was taken out in a number of Indain newspapers including The Time of India.

Innovation In Print Is Key To Driving Marketing Messages

Imagine having to bake your ‘bakeware’ brochure before you can read it. Or what about a poster capable of delivering two messages to two different demographic audiences – one targeted for adults and one targeted for children? Still not impressed? Then how about a magazine cover that turns read when placed in the direct sunlight to remind people to apply sunscreen?

From inks that only appear in the sunlight to inks that can light up a display, the range of modern print effects is staggering yet largely unknown in marketing circles.

All of these effects, and many more, are easily achievable by printers thanks to the fantastic range of different inks and finishes they have in their standard armoury of equipment. The problem is that many brand owners and even design agencies aren’t awae that these effects are achievable. Talk to us at Absolute Colour about your brand challenge and let us guide you with innovative and out of the box solutions.

A great case study to look to for innovation is Australian supermarket giant, Woolworths, with celebrity chef Jamie Oliver. They launched Jamie’s Garden Sticker Album with collectible stickers which are designed to educate children on fresh food. Take a peak. The partnership launches the Jamie’s Garden Sticker Collectibles range, a world-first collection of new sensory stickers and sticker albums that aim to educate kids about the origins and benefits of fresh food.