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Tech fatigue is growing, keeping print in the mix is key to retaining your ‘cool’.

Emerging today are consumer groups who have never known a world without the internet, mobile phone and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trend analysis predict it is the ‘digital generations’ that are switching off – they are ‘deteching’. The latest buzzword defines tech fatigure as gen – Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality.

For brand managers and marketers, there is a key lesson here: this means keeping physical in their mix to remain connected. Print remains an important medium for your marketing mix.