Call Us Today! 1300 88 99 59
Foldable cards with green & gold. 700gsm or silver foil and embossed finishes. Free Delivery in Australia.

Impress with Folded Business Cards and Gold or Silver Foil Cards

Two Ways to Refresh Old Designs (Free Business Card Templates)

For impressive business card design that will see you stand out from the crowd, look to foldable business cards and silver foil business cards.

Fold over business cards are perfect for sharing extra information and graphics with clients. Fold-out business cards allow you to stick to the business card size but give you double the surface area to work with. Stock colours, weights and finishes give you a breadth of options to make your business cards truly reflect you and your brand.

• In-House Design
• Fast Printing
• Australia-Wide Delivery for Foil & Fold Out Business Cards

Updating and Refreshing old Designs

When it comes to print media, you don’t always have to create something completely new. As they say, why re-invent the wheel?

Do you have existing:

• Business card designs?
• Graphics (including logos)?
• Text or slogans?

Use new ideas and printing technologies to refresh and update old designs. For some business cards, adding coloured foil stamping or a UV varnish is all that is needed for a completely new feel without re-inventing your brand personality. Updating existing business cards designs with additional graphics and text for a fold-out design could also provide you with an edge.

Let’s take a closer look at foldable and foil business cards.

Folded Business Cards

  • Twice the space.
  • Folds neatly into the traditional business card size.
  • Vertical or horizontal fold.
  • Print on both sides.
  • Vivid full colour, high resolution lithographic or digital printing.
  • Standard (uncoated), gloss or matt laminate.
  • Premium 400gsm stock.

Click here to view a video demo of one of our clients’ fold-over business cards. The client opted for foil and embossing, which gives the business cards a distinctive and professional look.

Gold, Copper, Teal, Pink or Silver Foil Business Cards (and More!)
23 Colours to Choose From

Foldable cards with green & gold. 700gsm or silver foil and embossed finishes. Free Delivery in Australia.

What says luxury and premium quality more than gold or silver foil business cards? Your colour choices aren’t limited to gold and silver – you can choose from 23 different foil colours (including copper, teal and pink). Do you want to use multiple foil colours? No worries. Anything is possible.

Would you like to learn more about each type of our foil business cards?

Business Card Templates and Designs

Get creative or keep it subtle with coloured foils, embossing, debossing, die-cutting, spot gloss UV (raised or flat) and more. Everything is possible. Mix up embellishments for the ultimate in business card design.

If you are short on time or not sure about layouts for the best print results, download one of our free business card templates or get your business card designed by our in-house designers.

Steve Forbes quote, Sydney Printing Services infographic

Six Absolute Colour Facts You May Not Know

  1. We guarantee our prints and give replacements for defective jobs.
  2. We deliver across Australia.
  3. Absolute Colour is a proud Australian run and owned business based in Sydney.
  4. The turn-around time for standard printing is 48 hours (for jobs placed before 11 am).
  5. We do short and long runs meaning minimum orders are lower.
  6. Most specialty printing takes around two weeks to complete (depending on the number of specialty embellishments).


Absolute Colour looks forward to helping you stand out with quality printed and embellished business cards.

Order online, request a custom quote or give us a call.

Absolute Colour Sydney – servicing all of Australia
Phone: 1300 88 99 59
Click here to be taken to the online contact form



A4, C5, C4 and DL Bulk Envelope Printing in Australia. Standard and Custom Sized Bulk Envelope Printing made easy. Free Delivery in Australia

Australia’s Best Bulk Envelope Printing – DL, C5, C4 and A4 Envelope Printing

Standard and Custom Sized Bulk Envelope Printing

Bulk Envelope Printing Made Easy with Absolute Colour

Sending out bulk mail in envelopes that are too big or too small and aren’t designed for efficiency can make mail outs an absolute nightmare. Custom order bulk envelope printing is something many of our clients do to ensure their envelopes suit their mail out requirements.

  • C5 envelope printing.
  • DL envelope printing.
  • A4 envelope printing.
  • Printed C4 envelopes.
  • And much more!

The time it takes to send through the custom order requirements saves you ‘reams’ of time when it comes to compiling the envelope mail out.

  • Printed in Sydney, Australia.
  • Standard and customised envelope sizes.
  • Plain or window face.
  • Strip seal.
  • Envelope flaps on the inside or outside.
  • Printing on one or both sides.

In this blog, we cover standard and custom envelope options to help you decide on an envelope type. If you would rather talk directly with us about your needs, please don’t hesitate to get in touch. We’ll be happy to help you.

Standard and custom orders can be placed online, via email or over the phone. We do all our printing here in Sydney and deliver orders across Australia.


Standard Envelope Sizes (C4, C5, DL Envelope Printing)

Standard envelope sizes may be ideal for your bulk mail out. If standard sizes aren’t suitable, we can help you with custom sizes—more on custom bulk envelope printing (plus an example) below.

• C4 – 229mm x 324mm (fits unfolded A4 page inside the envelope)
• C5 – 162mm x 229mm (fits A4 page folded once inside the envelope)
• DL – 110mm x 220mm (fits A4 page folded into thirds inside the envelope)

DL Envelope Printing

The DL envelope is the most common envelope we see show up in our mailboxes. Do you know those ghastly utility bills? One of these days, it’ll be a lottery cheque 😉

A4 is another size we are all quite common with as it is the standard size of paper we use in the home and work printers. A4 pages folded neatly three times fit perfectly into a DL envelope.

Printed C4 Envelopes

If you don’t want to fold the page, then the C4 envelope will be a better option as it fits the entire A4 page inside perfectly.

C5 Envelope Printing

If the document can be folded in half without jeopardising the contents, a C5 envelope may be ideal for you.

Custom Orders

Sizes and Personalisation Tailored to You

When you are posting irregular shaped documents or items, standard-sized envelopes may be too big, too small, fiddly and possibly not sturdy enough.

As you can see in our ‘A4, C5, C4 and DL Bulk Envelope Printing’ video, we can customise envelopes to suit specific requirements. More on custom and personalised envelope printing below.

A4, C5, C4 and DL Bulk Envelope Printing in Australia. Standard and Custom Sized Bulk Envelope Printing made easy.

Custom Order Details: Between C4 and C5; Colour Print on Both Sides; Outside Flaps; Heavy GSM

The client needed envelopes of a particular size and assembly, printed on both sides and in heavier paper stock.


Had the client opted for standard envelope size, they would’ve had to make changes to what they were sending out. The custom size ended up being in-between C4 and C5.

Colour Printing – Both Sides

With the custom design, the client was able to achieve the look and feel they were aiming for. Colour logos and graphics were printed on the front and back of the envelope.

Outside Flaps

Have you ever tried to slide a piece of paper into an envelope to find it gets caught on the envelope flaps? To streamline filling envelopes for bulk mail outs, get the flaps moved to the outside. There is no risk of paper getting caught on inside folds as the receiver opens the envelope.

Strip Seals

Strip seals are an easy solution to avoid licking or wetting 100s of envelopes. Simply fill your envelope, remove the strip seal and press down to seal the envelope.

At Absolute Colour, we know that successful print jobs require a few essential elements.

  1. Good design.
  2. Quality printers.
  3. Quality paper.



When it comes to paper types for envelopes, there are many options at your disposal. The higher the GSM, the heavier the paper. In the example we show in our recent video upload, the client had opted for 250GSM. The usual GSM for envelopes is 80GSM.

250GSM is quite a heavy paper stock. However, it is both a practical and ingenious marketing choice.

When you are posting or giving out print media, how the paper feels in the prospective client’s hands will leave an impression. So, choose a GSM that will both protect the contents you are mailing and extend your brand persona to the recipient.


Q. Have you ever received an envelope in the mail that was ripped or looked like it had gone through the washer?

Custom envelopes are made to fit and hold the contents like a glove.

They are an appropriate size (not too big, not too small) which ensures the contents stay in place and secure. The paperweight should suit the intended contents. The lighter the contents you will be sending, the less need you will have for a high duty envelope.

Q. Have you ever had to tape down the excess part of an envelope because it was too big?

Save a tree, some tape and your patience by having the correct size of the envelope made for you.

Just like how we sometimes need that in-between size in our new pair of jeans, sometimes we need an in-between size for envelopes. We can help! (at least with the envelopes).

Contact Absolute Colour for your bulk envelope printing needs and get your order delivered to your door.

Cheap Online Brochure Printing, specialising in A4 and A5 booklet landscape Business Catalogue Brochures printing, DL Brochures and more

Specialists in A4 and A5 Booklet Printing, DL Brochures and More

Cheap Brochure Printing (Plus Free Delivery Australia-Wide)

Online Brochure Printing, specialising in A4 and A5 booklet printing, DL Brochures and more. With free delivery around Australia, we are a cheap brochure printing alternative.

Support Australian businesses by ordering through Australia’s best printing business, Absolute Colour. We look after our clients and work hard to ensure orders are on time and exceed expectations.

We specialise in a range of printing services including A4 and A5 booklets in landscape and portrait. Read on to find out why you should shop local and our speciality booklet and brochure printing.

Absolute Colour is based in Sydney, and we deliver for free Australia-wide.

3 Reasons Why You Should Order Through a Local Business

1. Support Local People

When you buy from an Australian business, you are choosing to support a local. Your orders keep their doors open and allows them to spend their money with local businesses as well. When we buy locally, we are supporting the Australian economy and each other.

2. Superior Quality

Australians don’t skimp on quality. We are a proud bunch, and local business owners are no exception. Providing quality products and services are Australian business owners’ bread and butter.

3. Quick and Easy Support

If you have any problems with your order, local businesses are only a drive or phone call away. Because they rely on your future business, they work hard to ensure you are satisfied.

Absolute Colour is an Australian-owned and operated printing business. Give Rhonda and her team a call at Absolute Colour today.

Top 3 Reasons Why Businesses Choose Absolute Colour’s Speciality Online Brochure Printing and A4 and A5 Booklet Printing

Need inspiration? Have a look at landscape A4 and A5 Booklets in our Youtube video.

1: Don’t Order Thousands of Copies if You Don’t Need to

As a small business, we understand that you may not need to order thousands of copies of your hard copy print. We also know that you are working to a strict budget.

Print a short run of 10 copies of A4 and A5 Booklets, or thousands of copies. This gives you flexibility in how you distribute your hard copy print budget.

  • Order a short run (minimum of 10 copies), or:
  • Order a long run (hundreds or thousands of prints).

We support our customers to achieve their marketing and promotional goals.

2. Order Your Choice of Sizes and Orientations in Short or Long-Runs

Some designs are better printed as landscape or portrait orientation.

Most printers are too small to print landscape A4 and A5 booklets in short runs. This is why some printing companies have large minimum orders.

We can print in either orientation, in short, and long runs.

3. Paper Weight (GSM), Gloss, Matte and Speciality Finishes

When it comes to printing, there are recommendations on what paper weights to choose. We are available to provide guidelines on what usually prints best and what lasts. If you have preferences for GSM or finishes, let us know. When it comes to speciality finishes, we have a suite of options to choose from.

The choice is yours. Be creative and have fun.

Don’t gloss over matte, paper weight, orientation and size. The professionals at Absolute Colour can guide you on what works best for your A4 and A5 booklet printing, DL brochures and more.


Contact Absolute Colour 24/7 Online via our website:

Email:  Or phone during business hours on 1300 88 99 59

Custom Presentation Folders with raised UV Varnish

Business Presentation Folders with Striking Spot Gloss Varnish

Our Best-Selling Custom Presentation Folders Unveiled

Our customers repeatedly come back to order spot varnish business cards and business presentation folders. We see the use of spot UV varnish on many of our custom products. Spot gloss varnish creates striking and professional results. Colours are vibrant, and even the simplest of designs are transformed with its application.

You too can customise presentation folder design for your business, school or organisation. For convenience, order your presentation folders online, and we will deliver them nation-wide.

Custom presentation folders are by far one of our biggest sellers. They have become essential in business print marketing that traverses industry types.

Presentation Folders Combine:

  • Beauty;
  • Customisation options;
  • Practicality and;
  • Affordable pricing.

A Best-Seller – Business Presentation Folders

Businesses, educational institutions and organisations continually order custom presentation folders. Every week we print and ship presentation folders. Let’s look at why they are so popular.

The breadth of options for customisations are endless.

Every element is customisable. As a result, you can brand as clearly or as subtly as you wish. Presentation folders leave a lasting and memorable impression on clients and customers. Practical customisations such as gusset size can be changed to ensure the folder effectively serves its purpose.

Top Customisation Areas:

• Folder shape/template
• Single or double pocket
• Your choice of colours and design for the inside and outside of the folder.
• Be bold or subtle in your design – the option is yours.
• Logo placement.
• Lamination: Gloss or matte celloglaze.
• Paper type and GSM.
• Unique layers and embellishments such as the popular spot gloss varnish.
• Business card slot – choose one or two slots and where they are located.
• Gusset size

The gusset is the space added into the spine. Customers who intend to insert brochures and booklets inside the presentation folder will opt for a gusset to ensure the folder closes neatly with all contents inside.

Custom Presentation Folder Online with 10mm Gusset Die Cut to hold pen

Folder templates

Choose from a range of die-cut folder templates. We have 8 ready-to-go templates with variations to suit any need. If you would like to discuss a further customisation to the shape and features of the folders, our services team are always happy to help.

Spot UV Varnish

Spot UV varnish has become incredibly popular. Once you see it and feel it, you’ll understand what all the hype is about. Spot UV varnish, also referred to as spot gloss varnish is a layer we print on to the stock. It is a stunning embellishment to enhance the overall look or draw the eye to particular parts of the design, such as a logo. It is no wonder that customers are also increasingly choosing spot varnish business cards.

Absolute Colour specialises in business printing. We design and print quality, professional products – and we do it for less than you’d expect.

Contact us on 1300 88 99 59 or visit our website to explore the world of custom business printing.

Square perfect bound booklet, 4 colour process printing Sydney Brisbane Melbourne Adelaide Australia 2

DL, Square, A4 & A5 Booklet Printing


Learn About Booklet Sizes, GSM, Binding and More

Are you confused between perfect bound book printing and A4 landscape booklet printing? We can help with all DL, A5, square and A4 booklet printing. We can print A4 as A5 booklets – perfect for re-sizing for other uses such as mailers.

Learn about booklet printing options in our questions and answers below.

Feel free to skip to a particular section by clicking on the links below.

  • Sizes (DL, A4, A5 and Square Booklet Printing)
  • Binding (Saddle Stich and Perfect Bound)
  • GSM
  • Booklet Printing Ideas
  • Order sizes (from 10 copies to thousands)

What is the Difference Between a Book and a Booklet?

As you may have guessed, the number of pages is usually more in books and booklets have paper covers. Booklets are smaller in size and are either staple-bound or perfect bound.

Square perfect bound booklet, 4 colour process printing Sydney Brisbane Melbourne Adelaide Australia 2


What sizes are available for booklet printing?

There is no hard and fast rule on what size and shape to choose for booklet printing. The size and shape are up to you and what works best for the purpose and design of the booklet.

However, the most cost efficient sizes are below.

  • DL – 99 x 210mm
  • A4 – 210 x 297mm
  • A5 – 148 x 210mm
  • Square (up to 210mm x 210mm)

Production costs are lower with above sizes due to paper sheet sizes and other production processes designed for quality and cost efficiency.
If you’re not sure what is the best choice for your booklet, talk to one of our brilliant team members.

A4 Booklet Printing Size

A4 is the most common paper size. You most often see these in letters, magazines and some supermarket catalogues are A4. (210mm wide x 297mm high)

A5 Booklet Printing Size

A5 is half the size of A4. (148mm wide x 210mm high).

We can also help you print A4 as A5 booklet. This is helpful if you have an existing booklet that you’d like to re-size to a smaller version. A quick way of reducing A4 to A5 is to save a new PDF at 71%.

 Square (up to 210mm x 210mm)

Something a little different is square booklet printing. You can print square booklets up to 210mm x 210mm. Square booklets immediately draw the eye. Many of our clients who are designers, artists and photographers opt for square booklets to present their portfolios.

Square perfect bound spine booklet, 4 colour process printing Sydney Brisbane Melbourne Adelaide Australia

What Type of Binding Should I Use for a Booklet?

The type of binding used depends on the number of pages to be bound and the paper’s weight (GSM).

  • Perfect Bound (PUR bound): Used for booklets with more than 48 pages. Perfect bound binding has a flat, square edge spine.
  • Saddle Stitched: Saddle stitch binds booklets via two staples to the middle of the booklet. This option is subtle and simple and is ideal for booklets with up to 48 pages. Thinner paper, e.g. 100gsm – 115gsm may allow more than 48 pages to be saddle stitched (stapled). Stapling is the stronger than Perfect binding.

What is the Best GSM for Booklet Printing?

We recommend 150gsm gloss art; however, this is entirely up to you, and the look and feel you want to achieve. You can also opt for a higher GSM (grams per square metre) cover which will be thicker and more durable.

  • Self-Cover: A self-cover is a term used in the printing industry which means the GSM used for the cover is the same as the inner pages.
  • Plus Cover: Typically text pages would be 150gsm and cover 250-350gsm. When asking for a printing quote, say 24pp (printed pages) plus cover = 28 total pages.

What Are Common Booklets?

Booklets are incredibly versatile and used across all types of industries. Here are some examples:

  • Businesses and companies: Training manuals, conference and workshop handouts and employee handbooks, commemorative and milestone celebrations, programs, parts catalogues and lists and mailers.
  • Arts, Entertainment and Design: Gallery and Museum exhibition books, art and design portfolios, auction catalogues, art catalogues, colouring books, event and tour books, comic books.
  • Personal: Gifts for wedding guests, funeral services, family photo booklet, wall calendars.

What is the Minimum Order for Booklet Printing?

Absolute Colour can print orders as small as 10 copies and up into the 1000s.

You are welcome to personalise your booklet with a custom design. If designing isn’t your forte, bring in one of our skilled graphic designers to help you create a memorable booklet.

We can guide you on whether you should consider landscape or portrait orientation, DL, A4, A5 or square, and coated or uncoated stock.

Call 1300 88 99 59 or visit our website to get a quote or help with your booklet printing.

Custom A4 Presentation Folders online for business with spot gloss uv varnish

Presentation Folder Printing Services Sydney

Custom Made to Showcase Your Business and Branding

With advancements in printing technology, gone are the days of sticking white labels on folders before an event or meeting. A quicker and more professional solution is to have folders custom made. Match folder colours to logo and branding. Customise pocket sizes to accommodate the materials to go inside (large or small books, booklets, letters). We can also help with further customisation, such as a pen holder if you want to give your client a branded pen.

Presentation folders are ideal for:

  • Corporate events
  • Conferences
  • Sales presentations
  • Presenting business ideas
  • Delivering information to clients

We supply print orders to Sydney and nationwide. Please browse our website or contact us for standard and custom orders. When you’re presenting your business to potential clients, put your best foot forward.

Present the best version of your business or organisation through professional and quality printed materials. From letterheads to presentation folders, calendars to booklets, and much more.

Diecut Presentation Folders

Law firms, architecture studios and development groups are some of the company types that regularly order presentation folders. They have increased in demand for a range of reasons. They are:

  • Affordable
  • Available in runs as short as 25 and up into the thousands
  • Customisable
  • Professional
  • Re-usable
  • High quality
  • Turned around quickly from ordering to delivery (approximately one week)
  • Shipped free nationwide

Customisable to Suit Your Needs

Presentation folders are fully customisable. Presenting your business or company has never been more straightforward.


Customise folders to follow your company’s style guide.

  • Colours
  • Typography
  • Logo
  • Business name
  • Contact details, branches and more.

Folder Style

Customise how the presentation folder opens. By doing this, you can control what materials your client sees first. Make it easy for conference participants by customising what information is accessible first. Choose from a range of templates or discuss your needs with our client services team.

Gloss or Matt Finishes

Choose from either gloss or matte lamination (celloglaze). Gloss and Matt finishes are available for the inner and outer sides. Inner and outer sides may also be referred to as single or double-sided printing.

Pockets and Gusset

Choose one or two pockets and a range of sizes of gussets – or no gusset.

If we don’t have a template that suits you, we are happy to produce your own custom designed presentation folder.

As business owners, we know the value of presenting the best possible version of the business. Personalised, thoughtful and professional marketing materials can make the difference.

Customers are the lifeblood of every business, and they appreciate companies who go the extra mile.

The Whole Package

When it comes to filling presentation folders, you probably already have a few products in mind. The most common items we see businesses printing to include in their folders include:

  • Personalised letterheads
  • Brochures and pamphlets
  • Booklets and catalogues
  • Business cards
  • Notepads
  • Gifts such as branded pens

Absolute Colour Printing can take care of all your presentation folder printing needs. Whether you are in Sydney or interstate, we can help. Contact our friendly team to discuss your requirements, get design help or a quote.


Christmas Card Printing Online, DL Invitation and Thank you cards by Absolute Colour Printing

Have you organised your Christmas card printing?

Less Than 9 Weeks Until Christmas!

Time is flying, and before we know it, we’ll be pouring the punch, firing up the BBQ and spending time with loved ones.

Order your Christmas cards, Christmas invitation cards and Christmas thank you cards in one place. We’ve got ideas, inspiration, expertise, exclusive presentation ideas and unique paper choices (such as our featured raised UV paper) to share.

Christmas DL Card Printing with Matching DL Presentation Folders

DL presentation folders look like wallets or envelopes; however, they are sturdier and offer more space than envelopes. DL card printing is the perfect match for the DL presentation folders as they slide effortlessly inside. Other documents and gifts can also fit inside the wallets.

Can I Customise my Order?

Yes. Customisation is especially helpful for businesses who are sending out end of year Christmas cards, invitations and thankyous.

Business Logo: The business logo can be included in the design or used as the feature. In our video, we used our logo on the front of the buffalo board wallet. To make the wallet pop we chose to print our logo in gold foil.

Unique Paper and Card Stock: A couple of years ago, we tried printing with raised spot gloss UV paper and had astonishing results. The raised UV paper is beautiful, vibrant, rich in colour and the gloss embellishment makes for superior texture and feel.

Your Photos, Images and Designs: Your designs and images can be used for the wallets and Christmas cards.

Inspiration Abounds

There’s no better time than Christmas to be creative. Our graphic designers can help you create personalised and memorable Christmas cards for your clients, patients, staff, and friends and family.

A couple of years ago, we sent our clients Christmas cheer in the mail. We printed ‘Merry Christmas’ in white on colourful raised spot gloss UV paper with our coloured logo at the bottom and a message on the back.

At the time, mindfulness colouring-in was taking off. We designed adult colouring-in cards to include with the Christmas card and printed our logo on a small pack of colouring-in pencils. The Christmas card, mindfulness colouring-in cards and pencils all fitted snuggly inside a DL presentation folder. These folders are professional, compact and stunning. They can be made with just about any paper. We decided to match ours with the Christmas card, so the wallets were also made with raised spot gloss UV paper.

If you need to place an order quickly, we have a range of ready-to-go designs to choose from:

Order Christmas Card Printing Here

Last but not least, don’t forget about your New Year’s invitations!
From the Absolute Colour team – we want to wish you a safe, joyful and restful Christmas and New Year.

Contact us during opening hours for a free quote or help with your order. Let’s make this Christmas season one to remember!

Learn more about Raised Spot Gloss UV and how we use it for professional and modern business cards.



bus-shape-business-cards custom postcards

The Value of Custom Postcards

Helps with Attracting and Keeping Attention in Print

If you counted how many times you see an ad in a day, what would be your estimate? How many do you remember and respond to? The number of advertisements we see per day sits between 3,000 and 20,000 according to now passed, researcher and social analyst, Daniel Yankelovich. Tech 21 Century say this is approximately 34GB of advertisements our brains process per day.

Custom postcards, business cards, brochures and many other forms of customised printing is a great way to set yourself apart from the norm and be remembered. Why? Lets take a look at human behaviour and responses.

Attracting the right kind of attention and keeping it, has been the research topic of Forbes’ 30 under 30, Ben Parr who released his findings in his book, Captivology. Here we delve into his ideas and how they relate to print media.

  1. Automaticity

    Automaticity is about our natural reactions. If we hear sirens, we look for danger. If we smell a bbq, we may feel happy (or hungry). Smells, sounds and sights are sensory cues.
    Imagery we subconsciously associate with certain feelings can be included in designs to communicate without needing words. Same goes for scent, known as ‘aroma marketing’.
  2. Framing
    The accumulation of our experiences, religious and political views, and biological make up frame our perspectives. It is framing that sees us having a different experience or perspective to the same stimuli than someone else. A campaign that alters the consumer’s frame is possible. If we hear the same message enough, it starts to become believable – normal. This is where print media can be digitised to be delivered both in print and digitally.
    Where do you shop ‘if you pay cash so they slash the prices’? Funnily enough, The Good Guys stopped that jingle in 2015 in light of new payment options and online shopping discounts. They re-framed consumer perspectives so well they still haven’t shaken the ‘pay cash’ discount.
  3. Disruption

    Disruption is linked to expectation violations theory. It is to break expectations through communication to the point where the recipient can’t help but take notice. Sending a millennial (whose world is digital) direct mail does just this. It literally sends a message. Millennials check their letterbox more than any generation and 77% give time to reading it (VoPP 2017).
  4. Reward
    Our brain releases a similar amount of dopamine to a bargain whether we have it or if we can truly visualise having it. The flip side is the fear of missing out. All natural cosmetics company Lass distributed biodegradable coupons stating the offer was valid only while the coupon itself lasted. Over the two days it took to degrade 70% of the coupons were used (Sullivan 2015).
  5. Reputation
    Professor Gregory Berns explains in his publication how the brain slows down to absorb content when it is coming from an expert (Pincus et al. 2014). It is valuable to share your expertise and credentials. Unlike 30 second commercials or billboards, print offers the space and the consumer the time to take in the information.

For the retailer or business owner, convenience and professionalism are key. Send all of your marketing materials to Absolute Colour for digital printing online and tick that off your to do list.


Pincus, M, LaViers, L, Prietula, MJ, Berns, G 2014, ‘The Conforming Brain and Deontological Resolve’, Plos One, vol. 9, no. 8, doi:10.1371,

• Parr, B 2015, ‘7 Ways to Capture Someone’s Attention’, Harvard Business Review,

Sullivan, L 2015, ‘Is Australia’s Creativity Lost in the Post?’, B and T, .

Tech 21 Century 2019, ‘The Human Brain is Loaded with 34GB of Information’, Tech 21 Century, .

Value of Paper and Print (VoPP) 2017, ‘What You Didn’t Know About Millennials’, chart,

Yankelovich, D cited in Johnson, S 2014, ‘New Research Sheds Light on Daily Ad Exposures’, SJ Insights,

118gsm-mohawk-smooth-text 4 Colour Catalogue

Catalogues – the most effective advertising

Catalogues – the most effective advertising in the face of digital

In the face of digital and social media advertising, billboards, TV, cinema and radio advertising, printed catalogues continue to be an essential part of marketing plans. According to Retail World, catalogues were ranked “as the most effective advertising channel in influencing their purchasing decisions” by 62% of respondents. This is exactly why Absolute Colour, who offer a huge range of catalogue printing in Sydney are being turned to by retailers and businesses small and large.

Print catalogues have evolved in colour, style, size, paper stock, digitisation and message since they first emerged in Venice in 1498. One thing that hasn’t changed is their efficacy. There are no limits to the choices available in catalogue printing except knowing what consumers prefer. Australians prefer gloss finishes, colours, a plethora of professional images, medium sized catalogues and – what is on the cover matters.

We love sales, seasonal products and informative content. Think ‘winter stock clear outs’, ‘seasonal and celebrity or chef recipes’, ‘beauty guides’, ‘home decor look-books’, ‘Christmas toys’.

In our modern age, you’d think that reading online would be preferred but it is far from accurate. TSA, a non-profit industry leader in paper in print did the research and the results may surprise.

74% of Australians prefer print catalogues, brochures, flyers, pamphlets, magazines and books.

Aussies love printed catalogues! Why do we make the migration everyday to our letterboxes? What is driving us toward print over digital?

• Catalogues are convenient, waiting in the letterbox for when we are ready to collect them. Many people rely on their weekly/monthly/seasonal catalogues to plan shopping.
• They are non-intrusive. They don’t interrupt the middle of our favourite TV shows, nor do they have a tiny check box to find in order to close them when they pop up on our computer screens.
• Things are easier to navigate in print. Ever opened a catalogue on a device and struggle to properly see it, look closer at certain products, find the opening hours, dates of the sale and so on? You’re not alone.
• Customisation and personalisation are key. Consumers have come to expect a level of relevance to them. This has become a standard with online databases filled with customer preferences, prior purchases and interests.
• Relationship building. Printed catalogues become part of the home, a part of the conversation and build trust with the brand.

We know that research says Australians prefer print and it makes sense why they do, but what is it costing retailers? Are they profiting from catalogue distribution? In a nutshell, a very confident yes.

In a campaign run by Value of Paper and Print to see just how effective catalogue advertising was, they saw a minimum 290% increase in sales from catalogue distribution.

From humble beginnings promoting general store items and plant seeds to what we see today, catalogues continue to experience yearly growth and receive huge support across Australia.

With that comes greater competition in quality and design. Ensuring you are with the best team in custom catalogue printing in Sydney and across the country is essential.

The Absolute Colour team offer outstanding service, professional graphic design, binding and printing for short and long runs. Order online at our website or come into our Sydney store.

Retail World 2015,

TSA Limited 2017, annual report,

Value of Paper and Print 2017, ‘Return on Investment Study’,