How to use multi channel communication in your marketing mix

I hear so often marketers saying they want everything digital these days but then when they are reminded how many of us still like the touch and feel of print, the emotional connection and marketers suddenly realize there are significant opportunities to be had ahead of competitors by building a multi channel relationship with your customers. I thought it would be worthwhile revisiting channel communication for this blog post.

The following diagram from Dream Systems Media Blog provides a visual look at the history of marketing communications channels.


Marketing channels, also known as media, are the delivery vehicle for your message. These traditionally have included:

  • Publications – newspapers, magazines, journals, catalogues, staff magazines,
  • Radio and television
  • Billboards
  • Telephones
  • US Postal Service
  • Face to face

New media channels are Internet communication vehicles including:

  • Websites / Blogs
  • Social media – Facebook, Twitter, YouTube, LinkedIN
  • Email
  • Mobile
  • Search
  • Videoconferencing


Leave a Reply