Australian Professional Printing Effects
Inks that change colour in sunlight? Igniting Innovation in Marketing
Imagine having to bake your ‘bakeware’ brochure before you can read it. Or what about a poster capable of delivering two messages to two different demographic audiences – one for adults and one for children? Still not impressed? Then how about a magazine cover that turns red when placed in direct sunlight to remind people to apply sunscreen?
From inks that only appear in the sunlight to inks that can light up a display, the range of modern print effects is staggering yet largely unknown in marketing circles. In this article, we’ll delve into the world of innovative printing techniques that can transform your marketing materials into attention-grabbing, memorable art pieces.
The Hidden World of Modern Print Effects
In today’s fast-paced world, where digital marketing dominates, it’s easy to overlook the potential of traditional print media. However, the realm of print has evolved significantly, offering an array of captivating effects that can engage your audience in ways you might never have imagined.
Inks That Come to Life in the Sunlight
One remarkable innovation in the world of printing is the use of inks that react to sunlight. Imagine a poster that seems ordinary indoors but reveals its true colours when exposed to natural light. This effect not only grabs attention but also conveys a powerful message. For instance, a magazine cover that changes colour in sunlight could be a creative reminder for people to apply sunscreen during summer.
Double Messaging with a Single Print
When it comes to marketing to diverse target audiences, the challenge often lies in creating materials that resonate with everyone. But what if you could have a single print that delivers two distinct messages? With modern printing techniques, this is entirely possible. For example, a poster can be designed to communicate one message to adults and another to children. This dual-purpose approach can significantly enhance the effectiveness of your marketing campaigns.
Interactive Print for Education and Engagement
Print materials can also become interactive tools for education and engagement. For example, Australian supermarket giant Woolworths partnered with celebrity chef Jamie Oliver to launch Jamie’s Garden Sticker Album. This innovative campaign introduced collectible stickers designed to educate children about fresh food. Each sticker came with sensory elements that conveyed the origins and benefits of various fruits and vegetables. This interactive approach educated children and created a buzz among parents and shoppers.
The Challenge: Lack of Awareness
While these remarkable printing effects are readily achievable by professional printers, the challenge lies in the awareness gap. Many brand owners and even design agencies need to be made aware of modern printing techniques’ possibilities. This lack of awareness often limits the creativity and impact of marketing materials.
Let Absolute Colour Guide Your Brand’s Innovation
At Absolute Colour, we specialise in pushing the boundaries of print to help your brand stand out in a crowded marketplace. Our expertise in modern print effects can transform your marketing materials into powerful assets that captivate, educate, and engage your target audience.
Keep your brand’s potential from being hindered by conventional thinking. Talk to us at Absolute Colour about your brand challenge, and let us guide you with innovative and out-of-the-box solutions. Whether you want to experiment with sunlight-reactive inks, create dual-message prints, or develop interactive campaigns, we can turn your vision into reality.
In a digital age where consumers are bombarded with online content, print media still holds the power to captivate and engage. By embracing modern print effects, you can unlock new avenues of creativity and innovation in your marketing campaigns. The possibilities are endless, from inks that come to life in the sunlight to interactive educational materials. Let your brand shine with the help of Absolute Colour, and together, we can take your marketing materials to a whole new level of impact and effectiveness.
1.Behance - Jamie Oliver's Garden Kids Loyalty Program Design - Published 2018 • Sydney Meditation working through Chakras meditationinsydney.com