Call Us Today! 1300 88 99 59

Tech fatigue is growing, keeping print in the mix is key to retaining your ‘cool’.

Emerging today are consumer groups who have never known a world without the internet, mobile phone and email. Yet are these generations the most supportive of digital communications or is there a wave of change? Trend analysis predict it is the ‘digital generations’ that are switching off – they are ‘deteching’. The latest buzzword defines tech fatigure as gen – Y consumers, whilst digitally savvy and fluent, are putting down their digital devices and opting for the experience, the nostalgia and the privacy of reality.

For brand managers and marketers, there is a key lesson here: this means keeping physical in their mix to remain connected. Print remains an important medium for your marketing mix.

Loading...