As a printing service, we deal with colour every day and get to see its impact. Colour is fundamental to good design and is proven to influence decision-making and shape perceptions. Colours also carry inherent meanings and symbolism that affect human our emotions; enter the world of Colour Psychology. Colour Psychology Colour Psychology is widely […]
Category Archives: News from Absolute Colour
Absolute Colour News and Blog
With over 30 years of experience in the print business, we’ve developed easy-to-follow frameworks to ensure your print marketing campaign hits the mark. Here’s one for you: Step 1: Set Your Goals and Objectives Before embarking on any marketing campaign, it’s essential to define your goals clearly. What do you aim to achieve with your […]
Print still holds its ground as a powerful tool for businesses looking to connect with their audience in a tangible and impactful way. Mastering print media marketing involves a strategic approach tailored to your specific audience. If you’re unsure where to start, don’t worry – we’ve got you covered. We’ve been in the print business […]
Are you looking for an experienced account manager (human that is) to help you launch your personalised print marketing campaign? Print marketing is more than just ink on paper. It’s a chance to forge deeper connections. We offer you PERSONAL service to help you with your personalised print campaign. For example, we check your art and […]
Business printing is alive and it’s evolving. In an increasingly digital world, print stands out as a tactile way to cut through the digital noise and capture the attention of your audience. From eye-catching brochures to striking business cards, print materials offer a unique opportunity to engage with your audience on a physical level. Fact: […]
The Effectiveness of High-End Colour Catalogue Printing in a Digital World In an era where digital technology seems to rule the marketing landscape, high-end catalogues’ enduring power and appeal are often underestimated. As a curator of all things print, including on-demand colour catalogue printing and quick catalogue printing, I am continuously amazed at how print […]
Australian Professional Printing Effects Inks that change colour in sunlight? Igniting Innovation in Marketing Professional printing has never been more exciting with some incredible print innovations driving interest. Imagine having to bake your ‘bakeware’ brochure before you can read it. Or what about a poster capable of delivering two messages to two different demographic audiences […]
Two Ways to Refresh Old Designs (Free Business Card Templates) For impressive business card design that will see you stand out from the crowd, look to foldable business cards and silver foil business cards. Fold over business cards are perfect for sharing extra information and graphics with clients. Fold-out business cards allow you to stick […]
Standard and Custom Sized Bulk Envelope Printing Bulk Envelope Printing Made Easy with Absolute Colour Sending out bulk mail in envelopes that are too big or too small and aren’t designed for efficiency can make mail outs an absolute nightmare. Custom order bulk envelope printing is something many of our clients do to ensure their […]