Ever feel like your brochure is doing … nothing? It’s sitting in a rack, gathering dust, trying to speak to everyone and connecting with no one.
Here’s the truth: your clients aren’t all coming to you with the same needs or motivations. So why should your print collateral speak in one flat tone?
It’s time to stop thinking of printing as a single ‘thing’ — and start seeing it as a set of strategic doorways.
As a leading Sydney printing company, we’ve worked with businesses of all shapes and sizes who need more than just good print – they need the right message in the right format, for the right audience.
What’s a Print Doorway?
A ‘print doorway’ is simply a tailored piece of collateral designed to meet your audience where they are.
Same business. Same core offering. But each print piece is crafted to speak to a different client need, goal or pain point, creating a more direct, magnetic connection.
Think of it like this:
- One client is in a rush and needs a solution yesterday.
- Another wants to understand the details before making a purchase decision.
- A third is values-driven and wants to know you care about sustainability.
All three could become loyal customers but they each need a different doorway to walk through.
Real-World Doorways in Print | Sydney Printing Company Real-World Tips
Here are a few ways you can reframe your approach and print smarter:
The ‘I Need It Now’ Doorway
- Client’s mindset: Under pressure. Short on time.
- Perfect print: Punchy, one-page flyers. Postcards with a bold CTA. Event handouts that get straight to the point.
- Tone: Fast, confident, action focused.
The ‘I Need to Understand It’ Doorway
- Client’s mindset: Researching. Comparing. Needs clarity.
- Perfect print: Detailed brochures. Step-by-step service guides. Thoughtfully designed info packs.
- Tone: Reassuring, thorough, informative.
The ‘I Care About Values’ Doorway
- Client’s mindset: Wants to align with ethical, eco-conscious businesses.
- Perfect print: Sustainable paper stocks. Minimalist design with messaging about impact and purpose.
- Tone: Authentic, warm, community minded.
The ‘I Need Results’ Doorway
- Client’s mindset: Budget-conscious but ROI-focused.
- Perfect print: Case studies, testimonials, ROI fact sheets.
- Tone: Outcome-driven, smart, confident.
Reusing Your Message, Reframing the Approach
Here’s the magic: you don’t need to rewrite your entire brand. You just need to reframe your message to speak to different entry points.
Instead of one 12-page brochure, you might create:
- Three short, sharp pieces for different customer types
- A set of postcards with varied hooks, all leading to the same offer
- A fold-out flyer with panels dedicated to different client needs
The content is similar — but the framing is what makes it land.
As your go-to Sydney printing company, we can help you take one great idea and turn it into multiple high-impact print pieces that work harder across your entire customer journey.
Contact us to discuss ways we can bundle your needs for ultimate value and effectiveness.
