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Plan for success!

Ever arrived at a trade show full of great intentions, only to realise you've forgotten the brochures? Or that your stand is in a really bad position? Or that your tablecloth is too short and the ugly steel trestle legs ruin the look of your stand?

What do you want to achieve?

Planning how your stand looks is important.

So is planning how to achieve your desired outcomes, things like how you will you attract traffic to your stand, how you plan to collect and record quality leads, and how you will follow up.

We're here to help

We can help you with your plan or we can do all of the planning for you.

Book a free trade show consultation

We offer a free consultation on trade show planning. Call us or complete the capture form on this page and we'll book you in. Benefit from our experience today.

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10 keys to successful trade show planning

  1. Be clear about your objectives? 
    The clearer you are about your objectives, the more likely you are to accomplish them. Write down exactly what you want to achieve. Be specific, things like 1000 qualified leads.
  2. Set your budget and stick to it.
    If you are clear about your budget from the start, you can plan the best use of every dollar. Where will you get the best bang for your buck?
  3. What do you want to communicate?
    Planning your communications is one of your most important steps. You only have a few seconds to communicate your message. What is it that you want to communicate? Messages on banners must be short and powerful. And it's the same story with graphics.
  4. Have a marketing plan.
    This should include pre-show marketing, marketing at the show (things like message, collateral, lead capture) and post-show marketing, including that all important follow-up.
  5. Make a WOW exhibit.
    You have limited space so it is vital to make the most of every centimetre. Design doesn't have to be complex to be effective, in fact the reverse is often true. But design needs to be carefully considered for maximum 'wow' factor.
  6. Location, location, location.
    You need to get the best possible position with the budget you have. Close proximity to entries, food stalls, toilets, exits, entertainment areas, will all increase the traffic going past your stall.
  7. Printed marketing material?
    You want to be able to give interested punters printed information to take with them, but you don't want to be passing out thousands of brochures that end up in the bin. A bit of planning will see you with a plan to pass on the right amount of information to qualified leads, and maybe a less expensive fact sheet for more casual enquiries. Professionally printed lead capture forms are also well worth considering.
  8. Staffing your booth.
    Who will staff your booth? Do they need training? Do you have a plan for meal and toilet breaks? How will you motivate your staff to get great results? Planning around staffing your booth will bring real dividends.
  9. Follow Up - the all important step.
    This is often one of the most neglected areas of planning. You would be amazed at how those carefully gathered leads are often not followed up on return to the office. Once back in the office you may be busy catching up on time lost, and pretty soon you have left it too long for a successful follow up. A follow up plan, including sharing the load, will make sure you contact these leads while they are still hot.
  10. Evaluation - how did you go?
    This step is really important for future success. You can learn from your mistakes, maximise strategies that worked, and take note of what worked for your competitors. Did you achieve your objectives? Meet budget? Experience is a great teacher, so make sure you don't neglect this step.