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The executive guide to radical chic and the office eco-warrior

Going green could improve your the reputation of your brand.

Implementing green policies may benefit the environment and do wonders for your brand by presenting the image of a forward-thinking, progressive company.

And in recent year it has become increasingly important for businesses to adapt to changes in the workplace and implement environmentally friendly practices.

Plus, there is nothing more embarrassing than whipping out a business card in Sydney that isn’t made from recycled paper, which is as good an incentive as any to jump on board the eco-express.

Learning the ropes

For those of us who are not young and hip, it can be difficult to keep up to date with the ins and outs of the ‘radical chic’ or environmental movement, but here are a few pointers.

Green thinking kicked off in the USA when the writing of poet and philosopher Henry David Thoreau struck a chord among readers.

His ideas promoted conservation and sustainability and would later be elaborated on by activist and political leaders.

In the 1980s, groups claiming to promote a new brand of thinking or ‘green politics’ gained popularity in countries across Europe and even Australia.

However, it was most likely Al Gore’s 2006 book An Inconvenient Truth that had a dramatic impact on the contemporary office.

Green living

There are a number of ways businesses can turn their energy-guzzling enterprise into a contemporary eco-haven.

Simple things such as turning off lights and power points when they are not in use can help the environment and your energy bill.

But there are also a range of products on the market, as well as building materials that have been designed to reduce the amount of carbon businesses use and produce.

Solar panels, recycled materials and hybrid cars all showcase the latest in green innovation.

With this in mind it is always a good idea to research items that may save your company money.