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Freelancing? Make the right connections with Sydney business cards

Creative professionals - such as photographers - may wish to opt for colourful, memorable business cards

If you're a Sydney freelancer, you will already know the importance of getting yourself out there.

Attending industry events can be a great way for you to make valuable connections - but in a competitive market, you will need to take measures to ensure that you stand out from the crowd.

One way to set yourself apart from the competition is to ensure that you are upfront about your skill set - particularly if you specialise in a particular area.

For example, if you are a video editor and have experience with both Avid and Final Cut Pro, you might want to share this information on your card, as this can make you more desirable to a potential employer.

You might also have a diverse skill set that extends beyond one particular area of expertise - for example, video editors might also be seeking work writing scripts or directing projects.

In this case, it might be worth contacting your printing service to discuss whether you should have different business cards for each of your specialisms - this can help you ensure you are communicating the right message to the right people.

Providing links to your online portfolio - via a website URL or a QR code - can also be a quick and easy way to show off your work to a potential client.

Freelancers can afford to be a bit more creative with their business cards - particularly if they are looking for media-related roles.

For example, wedding photographers may wish to include photographs on each of their cards - and perhaps offer a selection of different options so their contacts can see their range of skills.

This can also provide a perfect talking point to get conversations started - and if your potential client is meeting a few different people for the role, your business card could be what helps you to stand out from the competition long after your initial meeting has passed.