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Mixing media could boost your professional network

Updating your business card to match your online presence could boost your network.

With so many people turning to online sites in order to build their social networks, it might seem as though handing out recycled business cards is a tad bit old fashioned.

But this viewpoint fails to appreciate the positive impact an up-to-date LinkedIn profile can have when it is complimented by state-of-the-art designs.

And while some people may raise an eyebrow at this suggestion, it seems that more and more companies are realising the marketing power of a combined communications strategy.

In recent weeks social giant Facebook has announced its own version of the traditional business card at the same time as a company in the UK launched its range of diamond encrusted cards.

With so many people who mix in elite circles understanding the importance of a polished first impression and lasting impact up-to-date contact details can have on their business, then appropriating these practices to ensure your own success is an obvious next step.

But make sure that you take the time to sit down and consider your options when it comes to small details.

The quality of the cardboard in use, as well as the type of lettering, colour combinations and images will make a lasting impact on the people who receive them, so it is important to make sure they are impressed.

Yet everyone knows that taste does not come with a set price tag, which means that making sure your business card's design suits its target audience - as well as reflecting well on your own personal preferences - is not only important but a branding necessity.

Another top tip is to be certain that the information displayed on your card is up to date and accurate, as there is nothing worse than the email address on a card not working and failing to connect you with a would-be contact.