Call us

Next generation business cards to feature QR codes

Add a QR code to your business card.

The next generation of business cards may soon be upon us, with news that companies are integrating QR code into their marketing materials.

QR or Quick Response code is growing in popularity in Australia, with magazines and news publications leading the way in this technology.

But it has long been a popular feature among leading brands in the United States, United Kingdom and tech savvy Hong Kong.

And while the code - which looks like a two dimensional black and white square grid - was initially used to keep track of automobile parts, its ability to easily store large amounts of information has helped to expand is user base.

When using QR codes to compliment your recycled business card it is important to start off on the right foot, which means mastering the basics.

Before launching a QR-led communication strategy, it is important to understand the different versions of this product.

The Vcard QR code is perfect for using with you card because it will allow smartphone users to scan it and easily store your details.

If you are thinking about where to place this QR code, then just take a moment to consider the most logical position. Obviously it will make sense to put it on the front next to your contact details.

In larger companies using a URL-QR code has the added advantage of being able to track them by linking the number of scans a code receives to the information back to your main website for storage and analysis.

This feature makes it is easy to determine who is using their business cards for networking and whether some departments are falling behind their colleagues.

If you are interested in learning more about QR codes and the way they can add value to your business, it is best to speak with a printing expert for further information.