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Print 'a powerful player' in cross-channel marketing

PrintEx11 is set to take place in Sydney next month

Printing services are set to be the focus of an upcoming Sydney conference, which will highlight the creative potential of print and design.

The Sydney Convention and Exhibition Centre is set to host PrintEx11 from May 4 to 6, which will see world-class speakers address issues including creativity, innovation in the printing industry and the role of print in electronic marketing.

Leading communications experts are set to be on hand at the three-day event to share their industry knowledge, including innovation and strategy expert Goran Roos and Leo Burnett chief executive and creativity whiz Todd Sampson.

As part of PrintEx11's free forum series, leading communications professionals will get together on May 4 to speak on the topic of The Role of Print in an Electronic World, including strategies for using the services of printing companies to supplement online marketing efforts.

Online and offline marketing efforts should complement each other, Web Success Team writers Justin Delos Reyes and Bob Speyor recently asserted.

The pair suggest that URLs for your company's website and relevant social media pages - including Facebook and Twitter - should feature on your business cards.

In addition, they advise that branding, logos and style should be consistent across all marketing platforms on and off the web.