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Green business solutions may attract young staff

In volatile economic times, it is important to attract young talent and one way to ensure that Gen Y will want to work in your office is by implementing green workplace initiatives.

This is especially true for small to medium sized businesses (SME) that rely on younger people to boost their profit margins.

And while larger brands have the resources to educate staff members about the ins and outs of environmental sustainability, it can be difficult to implement new strategies with a tight budget.
But according to Jenny Purt, a contributor to the Guardian Professional Network, there are simple steps organisations can take to overcome this problem.

"Sustainability is a powerful way to motivate and align the company values with those of their employess," she wrote.

"SMEs are in the best position to engage with the sustainability agenda as they have more flexibility than large companies.

With this in mind, it seems that the next obvious question is how to engage staff and make sure they are keen to adopt green policies.

Ms Purt thinks that the first step involves capturing the "hearts and minds" of employees by setting a good example.

Also, it may help to set up a green taskforce to drive change which means making certain staff members responsible for leading the push toward a more sustainable workplace.

Peer-to-peer engagement may help to open dialogues with people at every level of the organisation, ensuring that it is a company-wide policy, rather then something specific to certain departments.

Another reason to go green that was not in the article may be to attract younger staff with strong computer and communication skills, due to the simple fact that implementing progressive business practices is a great way to show that your brand is cutting edge and modern.

Attracting new staff may be as simple as handing out your eco business card at industry events, speaking at trade fairs or working with a consultancy group.