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Tips on business cards from American Psycho

What has American Psycho taught viewers about business cards?

In volatile times, it seems that more and more companies are turning to tried-and-true marketing methods to solidify business.

And the rising popularity of business cards may not come as a surprise to most entrepreneurs.

But it can be hard for those who have grown up in the digital age to adjust to these new measures, which means it is time to take a new approach to learning the basics.

With this in mind, it may be time to take a cue from the thriller section of your local movie rental and learn the ins and outs of using your Sydney business cards.

Bret Easton Ellis' novel American Psycho paints a slightly disturbing picture of society's upper crust told through the eyes a wealthy banking executive.

In 2000, this popular cult classic was adapted for film and in the process unveiled the underbelly of New York's investment banking world to an international, as well as slightly younger, audience.

The now famous business card scene may be responsible for sparking Gen Ys in the rituals surrounding these communication accessories.

Number one on the list of things to watch out for when selecting the perfect business cards is colour - clean, white or eggshell cards are the luxury car of the business world according to the film's protagonist.

Adding to the overall appearance is the font; if you are hoping to boost your rank on the corporate ladder then it may be better to stick with a classic or slim-lined lettering rather than something more contemporary.

Borders and width are also an issue, with many people preferring heavier cards in order to avoid bending.

As they say in the movie, the ideal business card is "eggshell with Romanlian type … raised lettering, a subtle seven inch bone border, and just look at the tasteful thickness of the headline."