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Carry your business cards as you walk around town

Carry Sydney business cards for street advertising

Sometimes the best method for promoting a business is the old-fashioned way - personally taking your advertising campaign to the streets and always carrying plenty of business cards just in case.

While it is no doubt important to have an online presence these days, face-to-face marketing should never be underestimated. People enjoy interaction - if you can make a personal connection you have a much better chance of inciting genuine interest in your products or services.

It is even more advantageous if you own or manage the type of company that offers customers something clear and tangible that you can occasionally take out in public with you.

New Zealand businesswoman Julie Varney has discovered she can effectively advertise her company selling bright and colourful ladies' tights, leggings and socks just by wearing them out in public, along with her two daughters.

But getting people to look and enquire is only the first step. Once the tights have made an impression on prospective buyers, Ms Varney is always ready to take the situation to the next level to hopefully turn a casual pedestrian into a genuine customer down the track.

"People stop me in the street when I'm wearing the tights and comment and ask questions about them," she told the Nelson Mail.

"I take my business cards with me as I walk down the street."

Ms Varney is also a director of a business skills, training and advisory service, proving that sometimes a bit of industry know-how and initiative can go a long way towards helping an enterprise separate itself from the crowd.

It helps to have a good business idea, but if nobody knows who you are or what you do then this will mean very little.

A printing service can assist you with your Sydney business card design and production - as well as with other materials such as flyers and posters - that will potentially provide a boost to your public relations efforts.