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Business card organisation 'essential for networking'

To network effectively, marketers need to consider the ways in which they make contacts and follow up on leads, according to one writer.

Karen J Bannan of BtoB Online asserted that at the end of a trade show, convention or other networking event, marketers need to look through the business cards they have collected and organise them into "streams".

Following the advice of Melanie Attia, product marketing manager of Campaigner, she recommends sorting cards into several piles - for individuals you have had meaningful conversations with, those you met at social events such as cocktail parties or networking breakfasts, and people who left their cards at your booth without having a face-to-face encounter.

Follow-up emails can then be tailored to each type of group - you may want to say phrases such as "it was great to talk to you" to those who you may have met in an informal setting, for example.

With a number of trade shows scheduled to take place in Sydney over the next two months, companies that plan to attend networking conferences may wish to consider Sydney business card printing in the run-up to their event.

Upcoming trade shows include EcoExpo, the Sydney Bridal Expo and the Australian Fitness and Health Expo.