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Business cards: Consider your audience

Sydney business cards can suit different situations

When it comes to choosing the right business cards for your start-up, it is essential to consider your audience.

Business cards are one of the most effective marketing tools you can have at your disposal, but with space at a premium, you are only able to include the most relevant contact information on your cards.

Sometimes, the information that is relevant to a professional industry contact may be notably different than the details you would share with a prospective client.

Rather than run the risk of alienating one of your target markets, you might instead want to point different versions of your card for a variety of scenarios - one design to pass to business contacts at networking events and another to exchange with a potential customer, for example.

Giving your contacts the right tools to contact you quickly and easily after your initial meeting could make all the difference when it comes to building effective professional relationships and growing your business.

A card for networking opportunities, career advancement or creating new business relationships might include a URL linking to an online CV or a LinkedIn profile so your contact can learn more about your credentials and experience.

Meanwhile, your card for contacts could include valuable information about your company, your current job title and a brief description of the kind of work you do.

If you are worried that you don't have enough space on a business card to convey all the information you want to share, a quick response code - also known as a QR code - might be another option worth discussing with your Sydney printing service.

These codes, which look like a black and white patterned square, can easily be printed on the front or back of your business card. When scanned with a mobile device, they can direct your contact to a web page where they can learn more information about you.