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Basketball player shoots for success with business cards

Create effective business cards Sydney

A high school basketball player in the US has used business cards in a bold and original attempt to be recruited.

Zeke Horton, a junior guard-forward at Fort Worth Southwest Christian High School in Texas, distributed on car windows adjacent to the college coaches' entrance at a major junior tournament, reports Ben Bolch for the Los Angeles Times.

They encourage potential recruiters to watch YouTube highlights of Horton's skills, as well as listing his contact details and a photo.

ESPN College Basketball Nation Blog writer Diamond Leung likens the savvy ploy to a budding musician handing a mix-tape straight to a record producer.

"This is either a stroke of genius or super annoying," says Leung.

Either way, it is certainly a sign that hard-copy promotional tools are still viewed as an effective way to deliver the message of an individual or business out to a specific audience of the wider public.

It is especially notable that the distributor in this case is - or at the very least is connected to - a teenager, in a digital age where many people might assume that Generation Y has little interest in anything that can't connect to the internet.

What Horton has already achieved is to separate himself from the very large crowd that is American basketball hopefuls. The story has spread quickly and the free public relations campaign it has launched may already outweigh the monetary cost of printing the business cards in the first place.

It is not known if he has the talent to make it to the next level as an elite athlete, but if he does then this unique strategy could well provide the launching pad to discovery and a successful career.

For business card printing Sydney, as well as design assistance, why not consult a printing service and find out what a new marketing campaign could do for your business' profile.