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The importance of unique business cards

Business cards can be a great way to stand out

It is very important for your company to have unique business cards, according to a creative branding expert.

"If you go to an event, your business card needs to stand out from the multiple other ones that are handed out," explains Gira Desai, the creative director of a specialist design firm.

Handing someone a business card is giving them a way to remember who you are so your business card should capture your company's identity as well as relay information.

"It should not be just a standard white card with Arial/Times New Roman," said Ms Desai.

"A business card should be incorporated with all of the company's social branding."

One way to stand out and create a great first impression for your company is with recycled business cards.

Eco business cards that are carbon-neutral and 100 per cent recycled convey a message of integrity and professionalism.

Customising the shape of your business cards with rounded corners can be another surprisingly simple way to stand out from the crowd.

Or go all out and create a magnetic business card that can easily be attached to your client or prospect’s fridge or filing cabinet.