
Before and during the City2Surf, competitors will mostly be concerned with the race itself and whether or not their preparation is going to hold up to the physical demands of the 14 km course. But after the event is a different story.
At the finish line, mingling on the beach, or winding down in a Bondi bar or cafe, there is a very good chance you will actually strike up a conversation with fellow runners and bond over what you have all just experienced.
Situations such as this can often be ideal opportunities for networking. People will more than likely enjoy discussing the run, how difficult or easy it was and whether or not it was their first time.
There is a common feeling of jubilation and relief at the end of events of this nature. And happy, friendly people provide a chance to make contacts that could turn out to be beneficial in the future.
It is also a time where businesses - both large and small - organise teams to enter the event together and compete against other companies. This means that there are always going to be thousands of potentially beneficial contacts out on the course and celebrating afterwards.
You can never really know where and when a fantastic networking opportunity will present itself. The key to an ongoing and efficient public relations campaign is to be prepared at all times.
If you make the effort to carry your Sydney business cards when attending events such as the City2Surf or any type of function or public gathering, the time will inevitably come when you will be thankful for your foresight.
For something like an outdoor charity run promoting health and fitness, you might also find that many people respond favourably to environmentally-friendly approaches and practices. An example of this would be recycled business cards that look professional whilst highlighting the eco-conscious nature of your enterprise.