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Update business cards with your brands URL

Business may benefit from streamlined on and offline branding.

Business cards can be a great source of information if they are used effectively, however, in our tech savvy world it is important to streamline your on and offline branding.

This is the conclusion that Rawn Shah, contributor journalist at Forbes, came to after a recent change in job forced him to update his work contact details.

Shah said that the new employment situation made him reconsider the importance of traditional, designer or green business cards to modern companies.

"This … is a question about the use of the role of a business card these days, and the level of detail we need to share to keep connected," he asserted.

In answer to his above queries Shah has come up with his own top tips for effective networking using business cards.

And as with any criterion list, the order of importance may change depending on its relevance to your circumstances.

But despite this, there are still some important lessons that can be learned from his trial and error experiences.

Firstly, people may be more inclined to contact you after an initial meeting if they can easily determine your identity and work affiliation.

It is therefore necessary to make sure that "authenticity" is easily apparent to those who receive your card.

And in addition to your name, current email address and number it may also be a good idea to add your brand's URL, whether to a company or personal website.

When adding your website address to your contact details it may be a good idea to also consider formatting.

Many people now opt for the clean and streamlined www.brand.com instead of the less attractive, but also accurate, http://www.brand.com.

But in the era of electronic media perhaps the most important addition to your contact details is the simple step of making sure they are consistent across different medial platforms.

In fact, the information listed on your LinkedIn profile, electronic business card, Facebook profile or Twitter account should all match in order to avoid confusion, as well as generate useful contacts.