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Expos and fairs - marketing your brand

Try eco business cards at marketing events

With spring around the corner, Sydney is set to play host to an increasing number of trade fairs and exhibitions.

These events represent an excellent marketing opportunity for you and your business - whether you are looking for new clients, a career opportunity or simply a chance to make a connection with new faces in your industry, you'll find plenty of chances to network.

Of course, this means that you should start thinking about your promotional materials well in advance of the event itself.

You'll want to stock up on flyers and brochures if you have a product or service you want to promote - running out of these mid-event can be a marketing disaster.

Networking events could also be an excellent opportunity for you to have new business cards printed - if your job title or company logo has changed in recent months, you will want to make sure this is represented.

You might even want to speak to your printing service about getting business cards made from 100 per cent recycled paper.

Eco business cards are an excellent way for you - and your company - to make a subtle statement about your integrity and commitment to the environment.

Best of all, when you choose green business cards, there is no need to compromise on quality. You are able to make a professional first impression with a classy card - these can be printed on one or both sides depending on your preference.

Environmentally friendly cards are produced using completely recycled material and are manufactured using a carbon-neutral process.

You might even find you are able to order your green business cards - and any other marketing materials you may require - online. This convenient option also allows you to seek inspiration from business card templates, so you can customise your marketing materials to suit your unique requirements.