Call us

Jobseekers should view resume as a sales pitch

Include your career achievements in your resume to stand out.

A successful candidate should consider their resume as a marketing document, according to an executive business coaching expert.

Howard Seidel, a partner at Essex Partners, revealed in Fortune magazine that jobseekers need to be aware of changing expectations from recruiters - and that "forgetting that a resume is a sales pitch" is a common mistake made by applicants.

A high quality resume is crucial for candidates to distinguish themselves from other applicants and might lead to an interview opportunity.

Jobseekers should check that the document contains correct spelling and clearly outlines their career objectives and achievements.

Seidel highlighted the importance of including professional achievements in a resume, as these may help candidates stand out from other applicants.

Like a sales pitch, preparation, research and careful thought prior to a face-to-face interview may lead to a positive outcome.

Reading information about the company and listing possible questions are a useful way of preparing for an interview.

Candidates could also demonstrate their social conscience to recruiters by printing their resume on recycled paper or using personalised green business cards.

Personalised business cards should include a call to action or additional information - such as a URL for a personal website or online resume - to generate interest and follow-up communication from the recruiter.