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Eco business cards make a great impression

Making the right impression is important for any business. There are many ways to achieve this, including marketing strategies, networking and customer service.

One of the most valuable ways of standing out from the crowd and appealing to potential customers is by using advertising to clearly represent what you stand for and what type of business you want to be seen as.

In this regard, environmentally-conscious companies might wish to show people they are concerned with more than just the bottom line by using eco business cards to promote their services.

"Customers place huge value on sustainability," according to PricewaterhouseCoopers New Zealand manager Jenna Woolley.

In an article titled The Sustainability of Green, published by Fairfax Media, Ms Woolley wrote: "Customers want to do business with organisations that aren’t reckless with resources, that are committed to the continuous viability of the marketplace and that will be in business next year and the year after that."

Green business cards can send a message to prospective clients that an enterprise shares these concerns, whilst simultaneously being as functional and aesthetically-pleasing as any other type of card.

Printing services can offer advice on the most suitable cards for your business.