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Update your brand with smart business cards

Updating your marketing techniques can boost your business.

In Sydney it is not only kids who are heading back to school - employees across the city are also returning from their summer break.

And while it can be hard to come back to reality after a relaxing holiday, it is often the earlier months of the year when the groundwork for major projects start.

But if your team is having trouble connecting with clients or managing a less-than-favourable public image, then it might be time to take a closer look at your marketing strategy.

Upgrades to an out-of-date website or taking the initiative to launch a diversified social media strategy are simple things organisations can do to open a dialogue with would-be customers, making sure to always present your brand in the best possible light.

Yet as important as the whizz bang effects of online media are to the enjoining relevance of a person or brand, it is also the little things that count.

Business cards are one of the most effective forms of communication, but too often companies fail to realise the significant role this merchandise can play in marketing.

Tony Eades (February 2) says employers should not overlook the networking power of the tradition when it comes to long term profits.

"The humble business card is probably the most underrated form of marketing on the planet - business professionals spends thousands on glossy marketing and well crafted brands only to cut corners on the design and print of the introduction cards they hand out to prospective customers," he told Dynamic Business.

Mr Eades made it clear that in order to make a great first impression it is as easy as putting a little extra aside to make over the design, colour and layout of your first point of contact after the handshake.

Brands operating within the environmental sector may also find it useful to adopt a green approach by purchasing eco business cards.