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Amplify your paper based business card with a social media campaign

Internet companies are often looking for new ways to improve the online presence of a range of businesses, as well as the way they communicate with customers and partners.

With moves by social networks such as LinkedIn to digitise what are now called analog cards, as well as new apps such as Bump able to covert your cardboard stack into a database of names and addresses, it may seem that conventional cards are on the way out.

But at the same time as social media and technology is becoming increasingly important to brands searching to boost traffic to their sites as well as sales, it is also important to maintain practices that are proven to work.

And it turns out that despite suggestions to the contrary paper business cards continue to inform social interactions in the modern media landscape.

Rather than seeing eco-business cards as a way of simply sharing or later storing information, it is also a good idea to analyse the role they play in day-to-day communication.

Imagine the embarrassment of trying to close a meeting with a potentially career changing client and failing to pass on your business card or having to network at an event with a range of people from various industries without the means to continue those newly formed relationships.

If these examples do not cause some sense of social anxiety then perhaps the third one will - the issue of status.

Just as the seat you occupy at a meeting says volumes about your role in the company, a well-made business card is also something people will assess your importance and opinions on.

After all, it is rare to see a junior member of staff carrying any workplace paraphernalia on them but it is another story entirely for a CEO to walk out of the office without this valuable piece of paper.

And one other point [dash] social media can help to amplify the standard business card, so long as you keep all the details consistent, therefore, making it easy to extend your reach.