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Staying on top of trends for business card design

The right colour can help your business card stand out

Being aware of colour trends and a basic understanding of colour theory has the potential to engage new customers and solidify the marketing of your business.

Digital Skratch suggested that colour psychology may affect thoughts and rationale. Therefore, the link between colours and how they evoke specific moods could reinforce brand identity.

For example, McDonald’s, Vodafone and Coca-Cola all feature red prominently in their logo - a colour easily identifiable with success and passion. Globally, many food and beverage brands tend to use red in their logo or package design.

Purple is associated with luxury or high-end products. Cadbury has used this colour on many of its products’ packaging. Not only does the colour stand out, it alludes to positive reactions from consumers.The use of purple by royalty also reinforces the use of this colour in luxury goods.

Depending on the industry, business card design is crucial. Business cards that use negative space and a clean design have the ability to signal a business that promotes messages of professionalism, trust and cleanliness.

Choice of material and finishing touches can also convey or reinforce the social and environmental practices that a company believes in. Green business cards are one option to consider.

Eco-friendly practices such as printing documents and business cards on recycled paper are not only aiding the environment but may also promote your business in a positive light.