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Art festival helps busy professionals connect in the city

Festivals promote business in Sydney.

The city of Sydney's annual arts festival is now in full swing and residents are enjoying the chance to take part in the month long event.

The Art and About Sydney 2011 kicked off with a free concert featuring award-winning DJs from around the country on September 23.

And thus far it has continued to showcase the very best in local art, design and creative talent.
Residents have welcomed large installation pieces, such as Tsunami by Janet Echelman, which lights up George Street in the evening, as well as a free photography exhibition in Hyde Park.

However, perhaps the most talked-about part of the festival is its banner campaign that attempts to communicate uplifting and inspiring messages to those passing by.

A range of "WHAT IF" banners are being featured through the cities main transport arteries and free workshops with information on the arts community are also taking place across the CBD.

Yet perhaps the most exciting part of this festival is the number of opportunities is presents to otherwise busy urbanites to strike up a conversation.

So irrespective of whether you are sitting on a bus, walking down the street or attending one of the many evening events that are taking place you won't be left wanting for things to discuss.

For those in the business community, festivals are a good way to make new connections and foster their commercial activities.

It is also the opens the way for passing on important information - company name, industry, as well as the necessary contact details - quickly and to a large number of people.

But in order to make your business card stand out, especially within the arts scene where image is an important element to any brand, it may be a good idea to enlist the help of a printing company to assist with its design and formatting.