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LinkedIn like a ‘networking party’

Companies should update their social networking profiles and business cards regularly.

A leading business expert compared LinkedIn to a “very large networking party” in a blog post in the International Business Times this week.

John Heckers, president of executive coaching and consulting firm Heckers Development, noted that companies should view their approach to online and offline networking in a similar way.

According to Heckers, a strategic approach to professional networking is an important point to consider. He said: "At a networking party you don’t just go up to people you know and talk to them. Or, if you do, you’re a lousy networker." 

Combining your online and offline social networking strategies could benefit companies by enhancing client and customer engagement.

Including your company’s LinkedIn profile or Twitter URL on your business card could complement your offline and online networking strategy.

LinkedIn, a professional social networking tool, is growing in popularity around the world and is reportedly in talks to expand in the lucrative Chinese market.

Companies should ensure that their contact details online and offline are kept up to date.

For example, a job title change or new office number should be listed correctly on your business card and online profile.

Your printing company could help you prepare new business cards with updated contact information such as the company Twitter URL or email address.