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Business cards important in offline and online professional networking

Including your LinkedIn profile on your business card could benefit networkers.

Online and offline networking are points for companies to consider in today's competitive business environment.

With many firms looking for new ways to improve their business, online opportunities - such as social networking - could help with the process of hiring, customer relations and new business development.

The popularity of professional social networking sites - such as LinkedIn - and how they influence the recruitment process was recently highlighted by an expert.

Debra Feldman, founder of JobWhiz, commented on the impact of social networking in job searches, noting that LinkedIn "is still the go-to site for recruiters trying to find suitable candidates" in a report in the Wall Street Journal.

Companies should consider how their LinkedIn or Twitter profiles are presented as client relationships and business images could be affected by inconsistencies or outdated information.

Separating a personal profile from a corporate one is also important as it ensures that correct company information is public.

With reports that LinkedIn is looking to expand in the Chinese market and Facebook applications such as BranchOut growing in popularity, the use of social networking in the corporate environment is gaining momentum.

Including your LinkedIn profile or Twitter URL on your business card could be useful for professional networkers because it harmonises the online and offline strategy.

Your printing service could assist you by ensuring that both online and offline contact details are presented on the business card

While social networking is an important tool for recruiters and businesses, offline networking is still valuable as it is often the first opportunity you have to make a lasting impression on new contacts.

Professional communication skills and business etiquette also make a great first impression at events.