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Careers expert: Online networking must become real-world eventually

Offline and online networking is important in the corporate world.

The importance of integrating professional online social networking with face-to-face networking was recently highlighted by a careers expert.

Recruiters often look favourably at candidates that provide social networking links on a CV or business card - such as LinkedIn profiles - and are turning to professional social networking sites in the selection process.

But Kim Mohuddin, president of Authentic Executive Careers and MovinOnUpResumes.com, commented that online networking alone is not effective, because "most online networking has to become real-world at some point," to the San Diego Reader.

Job seekers could simplify their offline and online networking for an effective approach in their recruitment process.

Including your LinkedIn or Twitter URL on your business card could generate interest and is a useful topic for discussion when meeting someone for the first time.

Updating your business card by providing a call to action, such as a quick response (QR) barcode, is another way to complement your networking strategy.

A QR code provides users access to information such as a website or link, after the barcode is scanned by a handset and is growing in popularity in Australia

A printing service could supply updated business cards for upcoming interviews, as well as template design and the type of paper and finishing required.