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'Credibility-enhancing materials' add value to networking

High-quality printed material adds credibility to your brand.

Companies should include credibility-enhancing materials in their networking approach, according to a leading expert.

Ivan Misner, founder and chairman of BNI, a business networking organisation, identified that printed materials such as annual reports, newspaper clippings, brochures and testimonials could boost credibility and attract quality clients for businesses at networking events.

He also suggested question and answer sheets at events could help "make the initial meeting as organised as possible" for companies and potential clients in a report in Entrepreneur magazine.

The benefits of successful networking could include word-of-mouth referrals and new business development.

Investing in high-quality printed materials makes a great first impression and projects a professional and authoritative company image.

A clear layout, company logo and contact details should be featured on all materials - including business cards - distributed at networking events.

Your printing company could assist you with your order requirements and even advise you on finishing options, templates and the type of paper available for your professional print job.

Although quality printed material is important for a great first impression, networkers may wish to consider that appropriate business etiquette is also important when meeting new contacts.

A firm handshake, avoiding 'hard selling' or aggressive approaches when communicating and dressing in appropriate business attire is important for a professional company image.