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Expert: Market yourself in job interview

Make a great first impression and market yourself at a job interview.

Job hunters should consider carefully how they present themselves to prospective employers at interviews, according to a leading careers expert.

The importance of a memorable first impression was identified by Lenny Keitel, owner of Hudson Valley Resumes.

In today’s competitive job market, recruiters are presented with more platforms - such as online professional networking sites - when selecting candidates.

According to Keitel, jobseekers needed to market themselves at interviews.

He also identified that the goal for candidates is to "persuade the employer that you have the requisite skills, background and ability to perform the job" in a report in the Times Valley Herald.

A firm handshake, appropriate business attire and clear communication skills are highly valued by employers.

Although interpersonal skills and a professional business image are important at interviews, job hunters may also wish to distinguish themselves from other candidates with printed materials - such as extra copies of their resume - or leaving personalised business cards with their contact details.

This extra step - successfully marketing yourself - could be looked at positively by employers and reinforce your professional and written skills.

A printing company could assist candidates by supplying printed business cards or other professional print jobs - such as resumes or portfolios.