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Consider having multiple business cards

Exchanging business cards tailored to a target audience is one strategy to consider

Having different business cards to meet the unique needs of your various target audiences could be one useful strategy, according to one marketing expert.

Bill Shelton, president at Left Field Creative, commented that in many cases, the card you would present to a potential contact at a trade show may be different than the one you would give to a prospective employer.

"While your card's about you, it's also meant to get a response," he explained, adding that it is important to consider your various audiences.

A business card that is meant to be given to seniors, for example, may require a large, easy-to-read font, while having different cards can also let various aspects of your personality shine through.

He commented that you should not be afraid of changing your card design every few months - if you opt for memorable designs, they could refresh people's memories and help your firm stand out.

If you are self-employed or run a small business and you aren't sure where to start when it comes to designing your perfect card, your Sydney printing service may be able to help.

Some printers offer templates, which can provide valuable inspiration when it comes to creating the best business card for your unique needs.