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Make over your business card with professional printing services

Business cards may boost your brands image.

Business cards have come a long way since the early days of black-on-white only printing - it is now possible to network using colours, designs and layouts that are exclusive to you and your business.

As well as providing useful information, a smart business card can also be a great way to manage your brand's image and create positive first impressions.

Yet many businesses are either unaware of the advertising potential of professional cards or failing to capitalise on the marketing opportunities they present.

To prove this, think of the last business card you received.

Can you remember the name of the person who gave it to you?

The company they worked for?

Or any other details that may have stood out - for example, maybe one side was coloured orange?

If the answer to any of the above questions is no then it might be time to learn from others mistakes and take a closer look at the types of business cards being used.

Marketing expert Andrew Lock gave his thoughts on the matter in a recent opinion piece for Small Business Computing.

He said: "The majority of the [business] cards had the same layout, the same colors, the same style, the same … just about everything."

In this instance, being the same is not going to get your business noticed and it may be a good idea to consult your printing service about ways to improve your card.

Having a good business card - one that people remember- could mean the difference between making or losing a sale.

Building industry connections with a business card is as much about story telling as it is about speed and efficiencyand in order to maximise the effectiveness of your card, it is important to speak with a professional.

It indicates where your business is located, its commercial sector, targeted marketing demographics and personality - the latter could also refer to driving ethos of your company values.

In short, business cards are made to help get you and your company attention and utilising a professional printing service can ensure you get noticed for the right reasons.