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Spread the word with flyers and posters

Printing service: Nikki Reed promotes fiance's album with flyers

Flyers and posters are a fantastic way to get the wonderful word-of-mouth marketing machine into gear.

One of the biggest benefits of hard-copy advertising materials is that they can be distributed at any time and continue to make a promotional impact weeks later.

Whether for an upcoming event or announcement, or part of an overall strategy to spread the message of your business' products or services, flyers have a long history of getting positive results - both tangible and intangible.

Even celebrities - who have the added advantage of letting their fame alone act as a television, print and online promotional vehicle - are still keen to make the most of traditional methods.

Actress Nikki Reed, of the Twilight saga fame, has been supporting her fiance's music career by personally handing out flyers for the upcoming album release of American Idol contestant, Paul McDonald.

She distributed copies to fans waiting outside an Idol concert in Los Angeles, reports entertainment monitor Aceshowbiz.

Of course McDonald would have his own promoters, advertisers and public relations specialists taking care of the album launch, but a little extra help never goes astray. Face-to-face, personalised marketing can really make an impact on potential customers or clients.

Whilst there are obvious differences between promoting an American Idol album and promoting a business, at the core of all public relations is creating a lasting impression. It won't be often that people respond immediately to any call for action, but if the message reaches them effectively, a positive result might be achieved days, weeks or even months down the track.

A printing company can assist a business with creating flyers and posters that fit its corporate image through appropriate design, theme and features. After that, it will be time to get the ball rolling with some effective distribution.