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Tips for a successful direct marketing campaign

Online and offline marketing campaigns can work together.

Combining online and offline marketing may have the ability to increase brand awareness and reach a larger audience.

The PricewaterhouseCoopers’ Media and Entertainment Outlook 2010-14 report predicted a 15.4 per cent growth in online advertising for the next four years. While many firms are focusing their attention on their websites, an integrated marketing campaign that links offline and online efforts can keep businesses ahead of the game.

Stephen Rapier, from The Artime Group revealed to Business Week: "Typically, the goal of advertising is to grab attention, create positive perceptions, and prompt response while conveying information consumers will find relevant to their needs." 

Colourful images or headlines on your postcard or flyer may send the right message and encourage people to hold onto the material much longer - possibly displaying them on their office desk or noticeboard.

Including a clear call to action such as a company URL or relevant social media links will also connect your online and offline campaign.

Kate Fury, communications and awards director of the Australian Direct Marketing Association revealed to B&T: "DM (direct marketing) has always been about driving response, but the increase in the quality and quantity of data available to marketers means the industry has been able to become more keenly focused on what to do." 

Effective campaign management and use of resources may minimise costs and time. Your Sydney printing service could even assist you with providing templates and other assistance for your next marketing campaign.