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Promotional materials 'a major consideration' for new businesses

Promotional materials are a huge consideration for new business start-ups and entrepreneurs may find it difficult to know where to start when it comes to their direct marketing campaigns.

As a general rule, Business Review writer Kathleen Mechem suggests businesses may wish to consider developing promotional materials including business cards, brochures and flyers - as well as professional invoices - right from the outset.

If you are unsure of what kind of materials you might need or are feeling challenged to come up with a good design, you may wish to consult a printing service - many have templates and other tools to help you come up with something that suits your firm.

You may also want to spread the word about your new venture online - social media resources such as Facebook, LinkedIn and Twitter are all useful for getting your message out and about, while developing a website, composing a blog and setting up an email distribution list can all attract new business and keep your customers engaged.

Personal networking is another useful tactic that should not be underestimated. Arm yourself with a stack of business cards and sign up to local events, where you may be able to meet useful industry contacts and potential clients.