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Expert: Online presence required for jobseekers

A professional job seeker covers both online and offline presence.

The importance of engaging in online professional networking when job hunting was identified by a careers expert recently.

The job market can be extremely competitive, especially for those who are looking for a career change or have been out of the workforce for an extended period of time.

Elizabeth Garone from Dow Jones commented in the Wall Street Journal that jobseekers need to consider their online and offline presentation to employers.

She said: "This needs to include both a resume and an online profile, as well as an easy way for a prospective employer or recruiter to move back and forth between the two." 

Candidates could include a URL to their professional online resources - such as their professional website or LinkedIn profile - on their resume.

A LinkedIn profile is used by individuals or companies to network online. The popularity of LinkedIn is gaining momentum, with reports of the company looking to expand into the lucrative China market.

Integrating your online and offline presence could boost your professional and technical credentials, which could secure you a first round interview.

Another way of combining your offline and online profile is to bring personalised business cards to interviews.

A printing company could assist with supplying personalised business cards featuring your online and offline contact details, which could separate you from other candidates.