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Community networking events support women in business

Networking events can help businesswomen connect

Businesswomen may benefit from networking with like-minded individuals in their community, one executive director has asserted.

Joy Husak of Fairhaven told the Peterborough Examiner that community networking events can help women meet other professionals, including useful contacts for the future.

She made her remarks as the Peterborough Women's Business Network (WBN) - based in Peterborough, Ontario, Canada - celebrated its 50th anniversary.

The celebrations, which took place at Trent University, included a one-day networking event for local women in business and featured prominent entrepreneurs and public figures, including former Chatelaine editor Rona Maynard.

WBN president Betty Halman-Plumley asserted that as women represent the business community's fastest-growing sector, this event allows them to share their aspirations, goals and challenges.

Anyone attending a professional event, conference or trade show needs to ensure they have the right networking tools, including a steady supply of business cards to pass out to potential contacts.

Entrepreneurs may wish to speak with their printing service well in advance of the event to ensure marketing materials - including flyers, posters and leaflets - are ready in time.

If you are worried about the cost of marketing your business, blogger Jessica Kleiman asserted that items such as business cards do not need to be expensive.

The Career Talk for Women blogger, whose writing is published on Forbes.com, commented that business cards that feature your company logo can be an effective way of making contacts - and can be a cost-effective marketing tool.