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Specific business cards 'get better results'

Specific business cards have improved business at one law firm

Being as specific as possible on your business cards could lead to better contacts and greater exposure, one lawyer has asserted.

Thomas Simeone of law firm Simeone & Miller said his original business card identified his firm as "Attorneys and Counselors at Law", but did not specify which particular areas of law the practise specialised in.

As a result, he pointed out that one client - who was being represented by the firm after suffering injuries in a car accident - actually opted to use another law firm for a separate medical malpractice suit, as she was unaware that this was another area handled by Simeone & Miller.

Now, Mr Simeone says the firm's business cards are as specific as possible - the new cards identify the seven specific types of personal injury cases it handles on the back, which was previously kept blank.

Left Field Creative president Bill Shelton asserted that you may even wish to speak to your printing service about creating different versions of your card to appeal to the unique needs of your target audiences.

He suggested that you may wish to share different information on a card that is presented at a trade show compared with one you may offer a prospective employer.

Changing your card design every few months also ensures you remain fresh in your contacts' memories, Mr Shelton added.