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Customised business cards recommended at networking events

Customised business cards may be an effective way to get ahead at industry events.

Projecting a confident and professional manner when meeting new people may leave a memorable first impression, according to one expert.

Karlie Robinson, an ecommerce and internet marketing professional, has offered advice regarding the use of business cards at networking events.

Attending conferences and networking provide a platform for people to build key relationships and scope out potential business opportunities.

Ms Robinson also suggested giving business cards "the same attention as you would the furnishings in your office or the aesthetics of your website". 

Details such as job title, contact address and website are essential to include on all business cards and should be printed correctly on the card stock and confirmed with your printing service. 

However, Ms. Robinson also suggested the concept of tailoring your business card to people and events, as you would in marketing. She said: "Create custom cards in short runs - less than 150- for specific events. A custom URL or email address, coupon code, or phone number gives you more ways to track response." 

The steady job market and growth in the number of business events held in Australia shows no signs of slowing down. The latest figures from the International Convention and Congress Association (ICCA) identifies that Sydney is ranked number ten as a destination for business meetings. In the Asia-Pacific region Sydney is ranked number two behind Singapore.