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Networking experience "different for men and women"

Men and women face unique networking challenges

Networking opportunities can provide unique opportunities - and challenges - for men and women, new data has revealed.

New figures from LinkedIn - a professional social networking site with two million members in Australia alone - suggest a number of key differences between men and women when it comes to making connections online.

Women tend to display more social networking skill when they work in careers such as writing and editing, marketing and advertising, alternative dispute resolution and philanthropy.

Meanwhile men are savvier networkers when they work in the military, capital markets, newspapers or human resources departments.

According to Cliff Rosenburg, Australia and New Zealand managing director for LinkedIn, men and women can find networking in person to be intimidating for both genders.

"Networking experiences can actually be quite different for men and women - even at the same event, within the same organisation or in the same industry or community," Mr Rosenberg remarked.

Professionals who are looking for ways to make in-person networking easier may wish to look to their marketing materials for help. Recycled business cards can be a conversation starter, as can well-designed brochures and flyers. Printing services may even be able to help you come up with eye-catching designs to help you stand out.