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'Find a balance' between online and offline networking

You can create a Twitter link on your business card for added impact

Professionals need to strike a delicate balance between online and offline networking, particularly when it comes to building relationships via social media sites.

LinkedIn is a popular social networking site for professionals and Australian registrations are on the rise - but social-savvy networkers would do well to remember that not everyone has made the online jump yet.

While it is important to foster online business relationships, it is also essential to consider your offline contacts - particularly when it comes to face-to-face networking.

You can often have more impact when you meet in person, although there is no harm in showing your social media credentials on your networking materials.

One way to do this is to include the URLs of your professional or company accounts - LinkedIn and Twitter are popular ones to consider - on your business card, resume or other direct marketing materials.

You may also wish to speak to your printing service about including a quick response (QR) code, which can be scanned with applications available on most smartphones.

These direct your contact to additional information about you - QR codes can link to an online CV or personal website - beyond what would normally fit on an traditional business card.