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Upcoming Sydney business forum on social media

Professionals may find the event useful for updates on social media.

Sydney professionals may be interested in the upcoming Business in the Social Age event presented by the Australian Interactive Media Association and Sensis.

The half-day forum will be held at the KPMG auditorium on June 28 from 09:00 to midday and will feature representatives from the IT and marketing industries.

Key speakers at the event will present information on current and upcoming social media challenges that businesses could face and how to respond to industry changes.

Social media is garnering a lot of attention in the corporate world and could be confusing for some people to decide which platform will suit their business model.

In the current dynamic and competitive economy, professionals need to be aware of how they could effectively use social media - such as a Twitter or LinkedIn profile - to boost business.

For example, successful company Twitter profiles could encourage communication between the business and the consumer and lead to improved word-of-mouth marketing or customer brand loyalty.

The event could also provide attendees with networking opportunities and meet new contacts in a dynamic environment.

Professionals may want to plan their schedule before the event date and contact their Sydney printing service if they need extra business cards to exchange on the day.