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Business cards - choosing the right design

Business cards are essential for start-up businesses

New business owners have hundreds of things to think about in their early days of operations, but it is important not to move your marketing efforts to the back burner.

In fact, marketing should be one of your top priorities - after all, nobody will know about your business otherwise!

Of course, all modern businesses need a website and many also choose to build a presence via social networking sites such as Facebook, Twitter or LinkedIn.

But it is important not to underestimate the effectiveness of traditional marketing efforts, particularly when it comes to business cards.

In the early days of your business, you are likely going to want to spread the word about your new venture to everyone you meet - no networking opportunity is too small.

As a result, you'll need to have business cards printed that provide enough information for your new contacts to get in touch with you.

This information usually consists of your name and title, the name of your business, a phone number, an email address and a website URL - although other details, such as social media links and fax numbers are also commonly used.

But what you will really need to think about is how you can present this information in an eye-catching way.

If your business has a distinctive logo or colour scheme, you'll want to make sure this is reflected on your cards as well as your website and other marketing materials.

The font must be clear and easy to read - text that is too small will only frustrate your contacts, while too-large text suggests that you don't have enough to say.

If you are worried about your design skills - or lack thereof - it might be wise to speak to a Sydney printing service, who can offer you a range of templates you can choose from and customise to suit your individual needs.